Senior Designer, Brand & Web

Natalia Moin Fanner

Years of Experience

5,500+

Leads Generated

28x

Return on Ad Spend

Global Brands

Person Team Managed

Languages Spoken

Senior designer with 8+ years building brand identities and websites for companies across the US and Europe. I don't design in pieces, I design decisions: every choice is tied to a business outcome, whether that's ad performance, conversion, or how clearly a brand communicates.

How I Work

Understand

Every project starts the same way: before I open Figma, I need to understand what your business does, who your users are, and what the page needs to communicate.

Design

I present one well-reasoned design direction, not three to pick from, with clear rationale behind every decision: layout, typography, color, hierarchy, refined together with you.

Deliver

A structured Figma file: named layers, reusable components, desktop and mobile always included, ready for your developer to build from. No surprises at handoff.

Job Experience

Blue Edge Business Solutions

Creative Director — Remote, Savannah, Georgia

2021 - 2026

Led design and creative direction for a full-service digital marketing agency. Directed multi-year brand work for Prosolar (5,500+ leads from two Meta campaigns), Duracell (turned $483 in ad spend into $32,873 in monthly revenue), and ISBUSA (28x return on ad spend, reaching 87,700+ people).

R/GA

Motion Graphic Designer — Remote, San Francisco / Buenos Aires

2020 - 2022

Created motion design for global brand campaigns for Google, Shopify, Nike, and Patagonia, working day to day with R/GA's motion team in California while representing the Buenos Aires studio.

Independent

Freelance Senior Designer — Remote, US & Europe

2020 - Present

Running an independent practice in parallel with agency roles, building brands and websites for founders and small businesses, including a full site rebuild for Verge Yacht Design and ModoMio's brand and digital presence from zero.

Skills & Tools

FigmaFramerAdobe IllustratorAdobe PhotoshopAdobe PremiereAfter EffectsClaude Code

Volunteering

Graphic DesignUNHCR Spanish CommitteeScience & Technology

Spanish Learning App for Refugees

Working with classmates and professors from the Faculty of Architecture, Design and Urbanism, I helped design an app to help refugees learn practical Spanish through exercises built by the Faculty of Philosophy. Most refugees had phones but couldn't attend in-person classes while working, so the app focused on real situations: housing, health, shopping, paperwork, and transportation, giving people more confidence to apply for jobs, rent a home, or go shopping.

Client Testimonials

“I worked with Natalia for six years at Blue Edge Business Solutions, and she was one of the most valuable people on our team. As creative director and senior web designer, she owned brand identity and web projects end to end, and she always started from the communication problem rather than the visual. She moved fluently between brand systems, web design, and motion, delivered on time, and raised the standard of craft for everyone around her.”

Federico Calì

Principal @ Blue Edge Business Solutions

“Natalia has strong creative range and always looks to add value and quality to every project, pushing them beyond expectations. She's highly organized, meticulous, and works well in a team, getting involved in every part of the process. Working with her was genuinely rewarding.”

Samanta Corredoira

Directora Creativa en RAPP Argentina

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