Duracell + ISBUSA

Two brands, two different starting points, one job: make it perform.

Duracell + ISBUSA

Two retail accounts from my time at Blue Edge, grouped together because they prove the same point from opposite directions. Duracell needed performance inside a brand system I didn't control. ISBUSA had no system at all, so I built one first, then proved it through paid social. This case covers the strategy and creative behind both.

Role
End-to-end Senior designer
Client
Duracell + ISBUSA
Project Duration
2 years
Year
2024/25

The Challenge

Duracell came with a mandatory brand system already set by the client, no creative freedom, performance had to come from execution alone

ISBUSA had no brand guidelines at all, nothing to build campaigns on top of

Both needed paid social that actually converted, not just posted

My Role

  • Duracell: Built and ran the paid social and organic content strategy inside the client's existing brand guidelines, content calendars, on-brand creative, full-funnel Facebook and Instagram Ads, plus ongoing SEO work
  • ISBUSA: Created the brand guidelines from scratch, then built and directed a full-funnel paid social strategy on top of them, prospecting, nurture, retargeting, brand awareness

Social Media

The Result

  • Duracell: Turned $483 in ad spend into $32,873 in revenue in a single month, a 68x return strong enough to become the agency's own case study
  • ISBUSA: Delivered a 28x return on ad spend and reached 87,700+ people through the full-funnel system

Next Project

Motion

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