Prosolar

5 years of brand work that now feeds lead-gen campaigns generating 5,500+ leads.

Prosolar Systems is a solar energy company operating across multiple franchise markets in the US and Caribbean, California, Florida, Puerto Rico, St. Thomas, and the Caribbean.

My role

Brand identity redesign and system development, web design, landing pages, and social media design. Ongoing collaboration over 5 years.

Year: 2025
Industry: Solar Energy System
Client: Prosolar Systems

Prototype

Old Branding

The Challenge

Despite 5 years of growth, the brand had no unified visual system: inconsistent color usage, a logo that didn't scale across applications, no defined typography, and no guidelines to ensure coherence across locations. Each franchise was communicating differently, which undermined trust and recognition.

Key decisions

Color

Green-to-blue gradient built around meaning, sustainability meets technology. Designed to work from van wraps to social media icons

Logo

Rebuilt for functionality, safe zones, misuse rules, icon and app versions defined

Typography

Poppins as primary for its technical clarity and approachable tone. Secondary decorative system defined for campaigns without breaking consistency

Photography

Regional approach, real installations per market (Caribbean, California, Puerto Rico, Florida) for authenticity over stock

Applications

System extended to uniforms, vehicle wraps, merchandising, partner logos, and Prosolar Shop

UI Style

Social Media

Website

Designed around the customer journey: who they are, real projects, financing options, testimonials, conversion. Separate landing pages per service. Full brand system applied digitally.

The Result

A complete brand system capable of scaling across markets and franchise locations, with documented guidelines that any team or market could follow independently. The brand went from inconsistent to immediately recognizable, whether on a van in California or a social media post in Puerto Rico.