Cresta

Building a brand from scratch: naming, visual system, and digital product

Cresta

Cresta is an end-to-end brand identity project for a trekking and food experience retreat in Lorsica, Italy. I led the process from naming through a launch-ready digital product: brand concept and naming (developed trilingually in Spanish, Italian, and English), logo and visual identity, a contextual color and typography system, brand content (menus, experience packages), UX for a full booking flow, and a website designed.

Role
End-to-end web designer
Client
Cresta
Tools
Figma, Figma Sites, Figma Motion
Timeline
April - July 2026
Prototype
Cresta research moodboard

Research

The moodboard went through several rounds of correction: early references leaned too editorial (glossy hands, plated fine-dining food), far from the 'premium but homemade' feeling the brand needed. The final board settled into three threads that coexist: the physical (mountains, trails, worn boots), the social (long tables, cards, laughter), and the sensory (water, texture, hands), all in the same warm, unposed register.

Key decisions

Logo

a triangle of three asymmetric peaks, unambiguous at a glance, topped with a solid dot marking the arrival at the ridge, built with the same stroke weight as the wordmark's letters

Color

Primary cream (background) and charcoal black (type and logo). Secondary dark green, for contrast blocks. Accent orange, used sparingly, never as a large surface

Typography

Trueno for headlines and the wordmark, Metropolis for body copy, a serif reserved exclusively for the tagline, and Mebezt as a punctual accent for short, highlighted headlines

Secondary icons

a system of solid icons drawn from the same geometric language as the mark, giving each brand pillar its own symbol instead of forcing the mountain to represent everything

UI Style

Cresta logo

Principales

#F3EEE2
#1C1C1A

Secundarios

#E4632A
#ACD1E3
#A9D18C
#3B5E45

Principal: Trueno + Metropolis

Social Media

An Instagram content system built as a brand narrative arc, not standalone posts, including real trekking and kayak data cards from the surrounding area.

The Ligurian mountains around Cresta

Cresta is where the climb ends and the view begins. A place in the Ligurian mountains where you climb, you enjoy, and you arrive at a long table. Care in what's simple: surrounded by nature, home-cooked food, people who don't need an introduction to sit down. Cresta isn't for someone looking to escape the world, it's for someone looking to meet others in it.

Branding

Website

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